My name is Caroll Roa, but my family and close friends call me Gigi. I'm from Colombia, born and raised in Bogotá, an industrial city rich in culture, contrast, and complexity. I have always been drawn to the tension between structure and emotion. This interest led me to fashion, where I found a way to express myself through images, style, and narrative.

My work often merges fashion, photography, and graphic design, with a strong emphasis on crafting meaningful editorials and emotionally resonant concepts. Whether I’m styling, directing, building mood boards, or refining visuals through post-production, I approach each project with an intuitive eye and a hands-on mentality.

My creative voice is deeply informed by my roots, infused with the raw texture of Bogotá and the conceptual edge of my life. I’m especially drawn to contrasts: romantic yet raw, delicate yet disruptive. Through mixed media compositions and a fascination with darker, fairy tale-inspired aesthetics, I aim to create visuals that are immersive, poetic, and bold.